I'm a freelance Creative Director and Producer, working primarily on social media campaigns for brands and businesses that want to reach their audience through social channels effectively. Coming up with and developing the idea is only half my job — as a producer, I stay on through the entire production, so the idea stays in safe hands from first sketch to final delivery.

I've been working on commercial and advertising projects internationally for the past twenty-plus years, watching advertising become ever more predictable. I believe that social media has become the primary platform where people actually pay attention. I want to create campaigns that don't just sell, but give and enrich the viewer — with information, entertainment or solutions people actually want.